About Us

OUR MISSION

We empower leaders and practitioners worldwide to work across disciplines and borders to enhance experience management practices. We do this through our collaborative global community model, thought leadership, mentorship, career development and programming, and local chapter engagement. As a non-profit organization [501(c)3] we are selflessly dedicated to advancing the practice of experience management globally.

Why XM?
The XMGlobal Collaborative is experience agnostic, meaning that we champion a range of experiences, including users, customers, patients, and employees.
Why Global?
To advance our industry as a whole, the XMGlobal Collaborative believes in sharing best practices across cultures and borders, while empowering regional chapter development.
Why Collaborative?
When everyone takes on a role–be it small or large–we all benefit through personal and collective growth

CORE VALUES

Core values that we adhere to

By embodying these values, we will work towards our vision of advancing experience management and making a substantial, positive impact on businesses globally.

Innovation

We strive to lead the way in experience management by embracing creativity and forward-thinking approaches that challenge the status quo.

Collaboration

We believe in the power of partnerships and teamwork, fostering a culture of shared knowledge and collective success.

Integrity

We uphold the highest standards of honesty and transparency in all our endeavors, providing trustworthy insights and practices that businesses can rely on.

Excellence

We are committed to delivering exceptional quality in our services and resources, ensuring our contributions consistently exceed expectations.

Impact

We focus on practical outcomes, emphasizing actions and strategies that drive meaningful change and demonstrate value to organizations and their stakeholders.

Global Perspective

We recognize the diversity of experiences across different cultures and markets and aim to incorporate an international approach in our thought leadership and practices.

Continuous Learning

We promote a culture of ongoing education and improvement, encouraging organizations to evolve their experience management strategies based on the latest research and trends.

Community

We foster an environment that encourages participation, establishes a respectful environment, and creates opportunities for members to feel a sense of belonging and shared purpose.

Tom DeWitt Ph.D

Founder and Executive Director

Tom DeWitt, Ph.D., is the founder and former Director of CXM@MSU and the Academic Program Director for the Master of Science in Customer Experience Management (MS-CXM) program at the Broad College of Business, Michigan State University. In this role, he was dedicated to advancing customer experience management globally through conferences, online programs, workshops, and academic initiatives. With over 20 years of experience, Dr. DeWitt has provided customer experience management solutions to organizations and audiences worldwide. A true global citizen, he has traveled to more than 40 countries and lived in five, including Thailand, where he now spends his winters.