About Us

OUR MISSION

We empower leaders and practitioners worldwide to work across disciplines and borders to enhance experience management practices. We do this through our collaborative global community model, thought leadership, mentorship, career development and programming, and local chapter engagement. As a non-profit organization [501(c)3] we are selflessly dedicated to advancing the practice of experience management globally.

Why XM?
Because experiences don’t exist in silos—and neither should we. The XMGlobal Collaborative embraces every dimension of experience, from customers and users to patients and employees. We’re not here to narrow the conversation—we’re here to expand it, connecting insights across the full human experience.
Why Global?
Because great ideas shouldn’t be limited by geography. From San Francisco to Manila, XMGlobal connects professionals across continents, creating a vibrant exchange of perspectives, practices, and possibilities. It’s local energy with global reach.
Why Collaborate?
Because real progress happens together. XMGlobal goes beyond traditional membership—we create spaces where people actively engage, co-create, and learn by doing. Members don’t just participate; they help shape what comes next.

Why Career Progression?
Because your journey matters. Whether you’re just starting out or leading at the highest levels, XMGlobal meets you where you are—providing the tools, connections, and support to help you grow with intention and move forward with confidence.
Why Continuous Improvement?
Because learning doesn’t stop at certification. XMGlobal fuels ongoing growth through dynamic programming—monthly sessions, mentorship opportunities, and a rich learning ecosystem—all designed to help you stay sharp, relevant, and ready for what’s next.

Tom DeWitt Ph.D

Founder and Executive Director

Tom DeWitt, Ph.D., is the founder and former Director of CXM@MSU and the Academic Program Director for the Master of Science in Customer Experience Management (MS-CXM) program at the Broad College of Business, Michigan State University. In this role, he was dedicated to advancing customer experience management globally through conferences, online programs, workshops, and academic initiatives. With over 20 years of experience, Dr. DeWitt has provided customer experience management solutions to organizations and audiences worldwide. A true global citizen, he has traveled to more than 40 countries and lived in five, including Thailand, where he now spends his winters.