About Us

OUR MISSION

We empower leaders and practitioners worldwide to work across disciplines and borders to enhance experience management practices. We do this through our collaborative global community model, thought leadership, mentorship, career development and programming, and local chapter engagement. As a non-profit organization [501(c)3] we are selflessly dedicated to advancing the practice of experience management globally.

Why XM?
The XMGlobal Collaborative is experience agnostic, meaning that we champion a range of experiences, including users, customers, patients, and employees.
Why Global?
With chapters spanning from San Francisco to Perth, XMGlobal fosters both local and global collaboration, offering professionals opportunities to network, learn, and share best practices across an interconnected international community.
Why Collaborate?
More than an association, we prioritize collaboration and hands-on learning, offering interactive experiences with practical takeaways while empowering members to shape the organization at both global and local levels.

Why Career Progression?
The XMGlobal Collaborative is dedicated to understanding where experience management professionals are in their career journey and supporting them in achieving their personal and professional growth goals.
Why Continuous Improvement?
Beyond certification, we support continuous learning. XMGlobal offers 10 online programs—including seven monthly sessions, an interactive mentorship platform, and a comprehensive learning repository—designed to accelerate career growth.

Tom DeWitt Ph.D

Founder and Executive Director

Tom DeWitt, Ph.D., is the founder and former Director of CXM@MSU and the Academic Program Director for the Master of Science in Customer Experience Management (MS-CXM) program at the Broad College of Business, Michigan State University. In this role, he was dedicated to advancing customer experience management globally through conferences, online programs, workshops, and academic initiatives. With over 20 years of experience, Dr. DeWitt has provided customer experience management solutions to organizations and audiences worldwide. A true global citizen, he has traveled to more than 40 countries and lived in five, including Thailand, where he now spends his winters.