The Customer-Driven Leader (sponsored by the XM Global Collaborative) hosted by Dr. James H. Killian, spotlights practical, evidence-based ways leaders can turn customer obsession into growth without sacrificing employee experience. Each episode features a fast and focused conversation with business leaders and experts who align strategy, culture, and measurement to deliver superior EX and CX programs and business results. Listeners/Viewers can expect case examples and candid talk about how to avoid customer-derailing behaviors and strive to become Customer-Driven leaders, teams and cultures.

What to expect each month: The second Wednesday of each month will feature one live 25-minute interview (plus open Q&A) with operators and thinkers who blend Leadership + EX + CX to drive results in order to empower practitioners.

Episode #6:

In this episode of the Customer-Driven Leader, James welcomes industry veteran Erik Vogel, Founder of VistaXM. Erik and James will discuss the current state of XM, industry challenges, and why technology (albeit critical) is only part of delivering a solid XM program. Erik will share his expertise on why CX-as-a-Service is the right approach to helping companies activate their technology and deliver meaningful, measurable, and lasting value XM programs.

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