SPEAKER

Kerstin Clessienne is a seasoned management consultant focused on digital and intelligent transformation. As Co-Founder of Clessienne & Partners and SMITH & Partners, she helps organizations become Competitive-Connected-Intelligent Consumer Organizations (CCIOs) by harmonizing strategy, (Mar)Tech, and data with the new possibilities of AI.

DESCRIPTION

Discover how Causal and Generative AI are transforming Customer Experience Optimization. This session explores:

- Uncovering key customer insights with Analytical and Causal AI

- The role of Generative AI in Analytics & Strategy

- Design and information management

- AI Architecture ideas how these AI technologies drive measurable CX improvements and propel businesses forward to achieve competitive advantage with CX.