80% of CX strategies fail. How can you maximize the chances that yours will actually be implemented—and deliver real business value? What if you could identify 3–5 critical focus areas that truly move the needle, uncover the hidden organizational drivers of resistance, and design practical ways to mitigate risks before they derail execution?Using the Integral approach developed by Ken Wilber, we will apply a clear, step-by-step framework to Customer Experience strategy — helping you build a CX strategy that works, or take a fresh, strengthening look at an existing one.

Bio

Olga Guseva is a co-author of three international bestsellers, blogger, keynote speaker, and CX consultant, and the Managing Partner of Integria Consult. Recognized as a TOP 150 Global CX Thought Leader (2020), she is a CXPA-recognized trainer, delivering the International Customer Experience Masterclass across Russia and Europe. She is a CCXP (Certified Customer Experience Professional), PhD, MBA, certified Market Culture MRI partner, and serves on the Board of Directors of the Customer Institute. She is also a frequent judge of leading international CX awards and a practitioner, working on international consulting and research projects worldwide.