SPEAKER

Katie Mason is on a mission to create a ripple effect of change in the world through human connection and community. Striving to build brands through well-thought-out and strategically delivered events and customer experiences, Katie is bridging the gap between marketing strategy and authenticity. Katie is helping businesses create meaningful and genuine experiences that build lasting relationships with their existing and potential customers. With a strong focus on human connection, Katie is bringing brands to life through campaigns and innovative strategies, experiences, and events. Katie takes businesses to new heights by deep diving into customer experience strategies and data to find unique and heartfelt ways to connect them with their communities.

DESCRIPTION

Human connection and events are the key to creating meaningful and genuine experiences that build lasting relationships with a brand’s existing and potential customer base. Successful brands are not only seen, but they are also felt. Our session will focus on utilizing XM-focused events to bring more impactful moments between brands and customers.  This session will explore how events can bridge the gap between brand strategy and real-world experience. We’ll dive into the power of live, immersive, and emotionally charged experiences that not only engage but transform attendees into loyal, long-term customers and raving fans.

By the end of this session, the audience will:

• Understand the power of events and how they can be utilised strategically and authentically to create emotional connections between customers and brands.

• Learn the importance of event design to create experiences that extend beyond a single moment and drive ongoing community engagement.

• Be able to take away an event strategy framework to implement for their business, clients, and community.