In this episode of the Customer-Driven Leader, James welcomes industry veteran Erik Vogel, Founder of VistaXM. Erik and James will discuss the current state of XM, industry challenges, and why technology (albeit critical) is only part of delivering a solid XM program. Erik will share his expertise on why CX-as-a-Service is the right approach to helping companies activate their technology and deliver meaningful, measurable, and lasting value XM programs.