SESSION DESCRIPTION

Designing for Behavior: Turning Experiences into Achievement Systems

This session introduces the Achievement Design Canvas — a structured framework for turning experiences into achievement systems that build confidence, reduce friction, and sustain customer progress. Participants will learn how to intentionally leverage behavioral tactics to deliver different value propositions — from personal progress and status to social connection and authority — and align them to measurable outcomes.

SESSION FACILITATOR

John Gusiff has spent 20+ years working with leaders across consumer services, e-commerce, healthcare, retail, travel, hospitality, and more, helping teams redesign customer experiences to drive acquisition, engagement, retention, advocacy, and loyalty.