This roundtable explores how healthcare organizations can reframe Patient Experience from a largely continuous improvement and service driven discipline to one that is a true source of strategic and clinical value.

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Together, we’ll explore:
- Why "Best Practice" and Continuous Improvement aren’t enough to meet the rising expectations of patients and the need for Healthcare organisations to differentiate themselves.
- What works—and what doesn’t in real-world efforts to improve patient journeys, humanize care, and create value in complex systems.
- Why there is no single recipe for creating a patient-centered organization—and how different contexts demand bold, tailored solutions.
- A lively, unapologetically honest discussion that surfaces the good, the bad, and the deeply flawed efforts in PX—and uncovers the ideas that are not just new, but urgently needed.

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If you're ready to move beyond data heavy and insight light satisfaction surveys and see PX as a design opportunity for better care, stronger relationships, and a genuinely differentiated healthcare organization, then this session is for you.

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