Award-winning customer experience (CX) strategist, consultant, and thought leader with over 20 years’ experience delivering transformation across global organisations. Has contributed to more than 50 CX programmes for major corporations. Named CX Today’s 2024 CX Influencer of the Year and CX Culture Champion of the Year, and International CX Awards GOLD winner for B2B Marketing. Recognized as a Top 25 EAME voice for CX. Currently Head of Consulting at Lexden CX, supporting organisations to embed customer-centric strategies. Lead trainer and university guest lecturer, Co-Founder of Lexden Luxe, host of the CX Superheroes podcast, founder of the Customer Experience World Games, and creator of several CX learning tools and programmes.