Detailed Agenda - WESTERN HEMISPHERE
MAY 21, 2026 | WESTERN HEMISPHERE AGENDA
Build your personal agenda at the conference designed to address your XM challenges. 
Partner with other conference participants in drafting an action plan to address their XM challenges using key learning from conference sessions to walk away with solutions. Each session is built around a core competency, giving you the chance to dive deep, expand your expertise, and explore new strategies that drive real impact.

Core Competencies

Explore
9:00 AM EST
9:00 - 9:15 am (15 min)
Welcome and Opening Statement
XMGlobal Collaborative Founder and Executive Director, Tom DeWitt will kick off the morning, opening the XMGlobal Virtual Conference with an inspirational look at how we got here and what amazing content and lively networking awaits.
Tom DeWitt
Executive Director / Founder
XMGlobal Collaborative
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9:15 AM EST
9:15 - 10:00 am (45 min)
Applied and Interactive Sessions:
Sessions are designed to deliver practical takeaways and features a 15-minute presentation, a 10-minute group application exercise in breakouts, and a 15-minute discussion and Q & A.

Rob Dwyer
Sr. Technical Account Manager
LevelAI
(USA)
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Nick Lygo-Baker
International Customer
CEO
(UK)
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Roxanne Derhodge
CEO
Roxanne Derhodge Consulting
(Canada)
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Gitana Velickaite
CX Consultant
customerexperience.lt
(Lithuania)
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10:00 AM EST
10:00 - 10:15 am (15 min)
Break and Networking
10:15 AM EST
10:15 - 11:00 am (45 min)
Applied and Interactive Sessions:
Sessions are designed to deliver practical takeaways and features a 15-minute presentation, a 10-minute group application exercise in breakouts, and a 15-minute discussion and Q & A.

John Gusiff
Managing Partner
Customer Centric Solutions LLC
(USA)
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Michelle Spaul
Customer Experience Management Consultant
Delta Swan Limited
(UK)
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Edwin Best
Owner
Customer-Centric Business
(Netherlands)
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Christopher Brooks
Head of CX Consulting
Lexden CX Limited
(UK)
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Werner Tenten
Founder, Publisher & AI Advisor
Get AI
(South Africa)
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11:00 AM EST
11:00 - 11:15 am (15 min)
Break and Networking
11:15 AM EST
11:15 - 12:00 pm (45 min)
Applied and Interactive Sessions:
Sessions are designed to deliver practical takeaways and features a 15-minute presentation, a 10-minute group application exercise in breakouts, and a 15-minute discussion and Q & A.

Marilyn Suttle
President
Suttle Enterprises, LLC
(USA)
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Laura Beavin-Yates
Head of Instructional Design / CMO
Patient Ready / Immersion Neuroscience
(USA)
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Eckhart Boehme
Managing Director
unipro solutions GmbH & Co. KG
(Germany)
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Shorouk Ali
Customer Experience Assistant Manager
Boubyan Bank
(Kuwait)
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12:00 PM EST
12:00 - 12:15 pm (15 min)
Conference Closing Statement
XMGlobal Collaborative Founder and Executive Director, Tom DeWitt will close the conference with comments about the days proceedings and the future of the experience management industry.
Tom DeWitt
Executive Director / Founder
XMGlobal Collaborative
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12:15 PM EST
12:15 pm - 12:45 pm  (30 min)
Conference Closed and Networking