Shorouk is a (CX) practitioner, trainer and speaker with 15 years of experience in CX management, consumer insights, market research, and market intelligence across the GCC and Middle East. She specializes in identifying consumer behavior trends, purchasing patterns, and customer expectations, seamlessly integrating them into customer-centric strategies that drive business growth.With a strong footprint in the banking, F&B, and consulting sectors, Shorouk has led Voice of Customer (VoC) programs, developed CX transformation strategies, and helped organizations in the GCC and Middle East create exceptional customer experiences. Her expertise in linking regional cultural dynamics to CX strategies makes her a sought-after specialist in the industry.