Edwin helps leadership teams build a customer centric business by connecting strategy, technology and execution. With 16 years of international experience, he advises boards and senior executives on tech strategy and selection, governance, journey management and adoption focused change. Edwin is technology agnostic and known for translating complexity into clear decisions, measurable value and practical roadmaps. He brings strong expertise in data driven ways of working, cross functional alignment, and scaling customer focus beyond one department. Alongside client work, he contributes to the CX field through jury and leadership activities