Laura Beavin-Yates, PhD, is a behavioral neuroscientist and experiential consultant who helps organizations design experiences that create meaningful connection and impact. She serves as Fractional Head of Instructional Design at Patient Ready, where she helps develop AI-powered simulations that prepare healthcare professionals for complex patient interactions. She also serves as Fractional CMO for Immersion Neuroscience, a company that measures the real-time emotional impact of experiences using passive biometric data from wearable devices. Drawing on neuroscience and years of work studying emotional engagement, Laura helps organizations better understand how experiences shape memory, connection, and future behavior.
The Brain on Experience: Designing an Emotional Journey That Drives Memory and Action
Customer, patient, and visitor experiences are designed to build trust, inspire loyalty, and influence behavior. Yet most organizations evaluate success using feedback collected after the experience ends.The challenge is that experiences unfold moment by moment in the brain.In this session, behavioral neuroscientist Laura Beavin-Yates explores how emotional engagement shapes what people remember and what they do next. Drawing on work across healthcare simulation and immersive environments, she will discuss how to design experiences with the brain in mind and explore emerging ways to better measure the real-time impact of those experiences.
Key Takeaways
- How the brain processes experiences moment by moment
- Why emotional engagement drives memory and behavior
- How to design experiences with the brain in mind
- New ways to understand the emotional journey audiences actually experience