Nick Lygo-Baker

Speaker

Customer Experience and Insight Consultant
CX Mechanic
LONDON

Bio

Award-winning Customer Experience leader with board-level expertise in CX, EX, and digital transformation. Proven record of driving performance improvement in complex, global organisations by aligning customer and employee experience to deliver sustainable growth. Skilled in VoC, AI integration, process optimisation, and insight-led strategy. Experienced in regulated sectors, thriving in agile environments to deliver impactful, actionable change. Trusted advisor and executive leader shaping strategy and pathways to success.

Session Summary

Designing Experiences That Survive Reality

This session explores how to design and deliver customer experiences that survive operational reality irrespective of channel, and that do not just launch successfully.
It introduces a practical “Survival Test” framework balancing human, operational, and commercial truth, and examines why experiences fail when incentives, systems, and frontline realities are ignored. Participants will explore how to design for variability, align metrics, and treat experience as a managed asset. A breakout activity stress-tests real initiatives to uncover delivery risks and strengthen impact before customers feel the gaps.
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