Olga Guseva

Speaker

Co-Founder
Integria
RUSSIA

Bio

Ladislau Batalha is the CEO of the International Customer Experience Institute and founder/Managing Director at LAB Experience. He is Senior executive with a 25+ solid international career developed in multinational companies, with significant achievements working in Customer Experience, Customer Relationship Management, Customer Care and Remote Sales. Entrepreneurial, proactive, creative and result-oriented with a long history of success in restructuring initiatives, delivering great customer experience, building customer care support systems and processing optimization, conducted in Europe, the Middle East and South America. Considerable experience working in global and multicultural environments. Several individual and services awards in different categories and countries.

Session Summary

CX Strategy That Works: Step-by-Step Guide for Using Integral Approach in CX

80% of CX strategies fail. How can you maximise the chances that yours will actually be implemented and deliver real business value? What if you could identify 3–5 critical focus areas that truly move the needle, uncover the hidden organisational drivers of resistance, and design practical ways to mitigate risks before they derail execution? Using the Integral approach developed by Ken Wilber, we will apply a clear, step-by-step framework to Customer Experience strategy, helping you build a CX strategy that works, or take a fresh, strengthening look at an existing one.
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